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Since 1996, has been publishing investigative research concerning short investments.’s reporting has always strived to be accessible and relevant for all types of investors and to provide the most accurate facts and analysis available concerning the companies that are the subjects of our research. was launched on June 4, 1996, as the late-1990s period of the market’s “irrational exuberance” was getting underway.  It was the first website of its kind, being exclusively devoted to short-selling-focused research.  The launch of was driven by the idea that contrarian investment news and research should be available to the public – that there should be a voice counter-balancing promotional rhetoric that all too often is out of touch with economic reality.

That tradition has continued to the present, and in more than 20 years of reporting, we have dealt with numerous cases of outright stock fraud and dozens of high-flying stock promotions that plummeted when reality set in. Among these were companies that mounted aggressive defenses to keep their stock promotions going, and companies that were supported by officials at the highest level of government.

We believe that opposing viewpoints and short-selling enhance the market’s price discovery process and support market liquidity.

Manuel Asensio doesn’t bet often. But when he does, it’s wise to pay attention.

Paul Kaihla
eCompany Now
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About Our Founder
Learn more about's founder, Manuel P. Asensio, and the website's origins. Click here to be directed to Mr. Asensio’s professional biography.
Media Record
Click here to see selected articles that discuss's work and its unique legacy. also strives to maintain a complete record of articles dealing with the companies that are the subject of research.
Investment Record
Click here to view a list of the companies that have been subjects of reporting and click here to see the complete investment record.
Asensio and FINRA
Asensio & Company, Inc. and Manuel P. Asensio are the only dedicated short sellers ever to have been members of FINRA. This unique-minority membership created complications in the regulatory relationship. Being the first activist short investors and among the first FINRA member firms with a website added to the complexity. A statement by Mr. Asensio is available here. Information necessary to obtain a meaningful understanding of the dispute is available in complete form HERE.